Despite the closure of department and large box stores, researchers on the AESHM department discovered that you cannot assume all retailers are destined for the same fate.?
Linda Niehm,?Telin “Doreen” Chung, and Jessica Hurst discovered that despite a changing retail landscape, stores that happen to be prepared to embrace technological changes can make a different shopping experiences because of their consumers.?
“What we’re seeing is due to part a natural evolution within the retail cycle, and old formats are replaced with something more relevant,” Niehm said. “It’s really a transitional time and the retail market is still figuring versus eachother. Retail can be a dynamic industry and it’ll continue to thrive, however the bar has long been raised and consumers expect more, not the same old tired stuff.”
See the total story by the ISU News Service
